We're spending less time together... and it matters !!!

After COVID, people report fewer in-person hangouts, more loneliness, and increasing planning friction. KikiGenie is built to bridge that gap by turning small intentions into real, local hangouts with the help of a thoughtful AI guide.

Kiki says: "Most plans die in the group chat. Let me handle the details."

Short summary:

Discover local, affordable activities → create a hangout → invite friends → let Kiki coordinate the details.

What’s happening beneath the surface

Visual snapshots grounded in U.S. time‑use and survey data. Values are approximate, based on ATUS (BLS), Pew Research, and YouGov summaries.

Quick stat

−35%

Average daily socializing time (2003 → 2023)

Source: U.S. Bureau of Labor Statistics, ATUS

Daily time spent socializing

Americans now spend ~39 minutes/day socializing, down from ~60 minutes in the early 2000s.

Loneliness remains widespread

Roughly 20–30% of adults report frequent loneliness across age groups.

Source: Pew Research Center

Plans that don’t happen

Adults who say they often agree to plans and later cancel.

Source: YouGov (U.S.)

Deep dive · Sources & evidence

Research & evidence

Discovery friction: finding fun, affordable activities

A large share of Americans report skipping leisure activities due to cost. Federal Reserve — Economic Well-Being Survey
Too many options lead to decision fatigue and reduce action. American Psychological Association
Smaller friendship networks make spontaneous plans rarer. Pew Research Center — Friendship in America
Teen in-person social time has dropped sharply over the last two decades. The Atlantic — The Decline of Hanging Out

Coordination friction: getting people together

Many adults say they're too busy to enjoy life — and that reduces time for friends. Pew Research Center — Modern Life Stresses
On average, Americans spend about 35 minutes per day socializing. U.S. Bureau of Labor Statistics — American Time Use Survey
Last-minute cancellations are common — many plans never become real. YouGov — Canceling Plans Survey
Young Americans today spend 70 percent less time attending or hosting parties. Death of partying in US

Two primary frictions

1. Discovery friction

People don’t know what to do that’s interesting, affordable, and suited for their group. Endless scrolling and decision paralysis follow.

2. Coordination friction

Busy schedules, calendar conflicts, and the burden of a single planner cause plans to fail before they start.

The insight

Shared, low-effort experiences reliably deepen relationships more than passive digital interactions. The key is reducing the cognitive and scheduling cost required to make those experiences happen.

Small

Short, local activities reduce planning overhead and increase frequency.

Affordable

Lower cost per person reduces the activation energy to say "yes."

Socially meaningful

Activities that create shared context and stories help bonds grow.

KikiGenie — a concise solution

KikiGenie is a mobile-first assistant that reduces discovery and coordination friction by combining localized POI discovery with lightweight event creation, one-tap invites, and an AI planning assistant that fills in the details for you.